Day Four: How I’d Best Explain SEO

Forgive me for giving an explanation of SEO, Search Engine Optimization, four days into my 30-day challenge. I may have never have without this message below:

Asking for SEO
Melissa Pleading for A Good Definition Of SEO

By good fortune, here’s an attempt of explaining SEO from a guy a few month’s into it:

SEO is dramatizing the benefit of a company’s product or service
to their target audience through the Internet.

Search engine optimization helps companies find customers and customers find companies through each others’ Web presence. It should improve a company’s visibility and trust to their target audience on the Internet and social media. I view SEO as another arm of advertising, following print, TV and radio. I also believe SEO’s the best form of advertising – more on that at a later post.

Thanks for reading,
John

PS If you’d like to find explanations from others just search three letters, SEO. Or if you know of a better one, please, please, please do not hesitate to comment below.

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Day Three: Why I Am Doing SEO

Hello,

How many times have you come onto this blog and asked yourself, “Why on God’s green earth is this schmo from the Midwest blogging about SEO again?”

I’m glad to answer: So someone will hire me. It’s that simple but simplicity never involves ease.

My purpose of this blog is to learn by doing and enjoying SEO. I seek to learn from my rookie mistakes and enjoy the success that will come after my improvement. In a way, I’m optimizing my own SEO now so I can learn how to SEO for a company who’ll see my refinement from this blog later. I’ve read many SEO blogs since April that involve themselves teaching SEO, which I’m utterly thankful for, but I’ve yet to come across a blog where a reader can see the real-time workings of SEO by someone who’s having fun as they learn…until I started my blog.

See you tomorrow,
John

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Day Two: How SEO First Interested Me

Idea Start Sign
The Start Of My SEO Idea

Hello,

I wanted to share my quick bio of my beginnings of SEO,

Around April, I started looking into how I could learn SEO. I had heard a little info about it being an advertising major but was still unclear about it. I asked about the SEO basics from my good friend, Glen, who’s been an SEO account manager in London since January. Glen & I share a fair amount of similarities and when I heard how he started SEO, I thought to myself, “Glen makes SEO look kinda easy. If he could do it, I could too.” Now, move your eyes upward and take a look at the sign’s first sentence: my thought process into seeking a new career had bad idea written all over it.

Recently my thought process has transformed into the second sentence of the sign above – a good idea. SEO looks fun (& it is, of course) so I should do it. I’m truly appreciating learning SEO on my own. Learning about SEO from guides, videos and blogs is not SEO and it’s also 0% fun after a certain point. SEO is SEO and it’s 100% fun. Every Web site – even Facebook, Seth Godin, & Google, etc. – started with little to no audience but their creators had a good idea and a lot of fun about it that led them to work as hard as they can to show it to others. I want to show others I know, am learning, and enjoy SEO.

Thanks for reading,
See you tomorrow.

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Day One: In The SEO Beginning

Matt Cutts: Try Something New for 30 Days

This talk from Matt Cutts, one of the many masterminds at Google, inspired me to follow his great advice and start my own “30-day challenge” – SEO, search engine optimization. This blog will be a recording through trial, error and success along with my plan to flesh out what I’ve learned of SEO these past few months as best as I can in thirty days (and after that, of course.)

Enjoy,
I’ll keep you posted.

Video courtesy of TED.com

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Why I’d Like A Job In Social Media, Part II

Here’s some of my talents I’ll use in social media.

  • My passion for it (read post below.)
  • My foundation of advertising.
    • Steve Kopcha, Craig Ligibel, Alex Bogusky, David Ogilvy, Bill Bernbach, et al., are just a few advertising masterminds I’ve directly or indirectly learned from. I’ll take the lessons (integrated marketing campaigns, incremental new business, ROI, the big idea, etc.) they’ve taught me and put them in to social media.
  • I love learning.
    • I have a lot to learn about social media yet I’m loving what I’m learning right now. Meta descriptions, keywords, title tags, long and short tails, etc., scared me at first glance but now I’m understanding them and will love to use them once someone hires me.
  • Advertising + writing + computers + stats & analytics + me = excitement.

    I realize there’s a risk in hiring me but risk is a double-edged sword: you know you’ll see either success or failure in the future because of it. I can tell you I see both too but I see the upside in hiring me. My teachers, coworkers or bosses will tell you I work hard and smart to bring them to the success they took a risk to find.

    Let me know if you’re willing and ready to take the risk in hiring me.

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