I absolutely love this video.

Eli Pariser, author of The Filter Bubble, discusses how Internet search companies who can personalize Web searches based upon a searcher’s, such as you or myself, personal information may be constricting their view of the world. I find this subject quite fascinating as I start my career in SEO. I don’t know what my outcome will be after watching this but I know I want to find out.

Video courtesy of TED.com