Last night’s Super Bowl showcase of horrible ads reaffirmed my fear of getting into the advertising career that follows my degree. Here are some reasons why: Here’s Steve Kopcha’s definition of creativity: Using communication to create a desired reaction with … Continue reading →

I’m writing this in response to the fiasco of last night’s Super Bowl commercials, which were the (and most expensive) I’ve seen. Steve Kopcha taught me some rules with how to create a TV commercial, now I’m going to teach all … Continue reading →